Logo development for the FloveTouch brand
Client:
FloveTouch
Sphere of activity:
Clothing brand
Development:
Logo development
Year:
2022
TART Studio has implemented a series of works on creating a brand for a young Ukrainian clothing manufacturer – flovetouch. It was a project that included logo development, style definition, selection of color palette, fonts, and formation of the overall brand identity. The task of our team was not just to create a visual image, but to convey the atmosphere, philosophy, and character of the brand through all design elements.
Brand idea
The name flovetouch comes from a combination of the words flow and love, which symbolizes softness, lightness, femininity and harmony. It is a clothing brand focused on the modern woman who values comfort, aesthetics and individuality. Based on this concept, a vision of the future visual style was formed – sophisticated, warm and recognizable at the same time.
Creating the logo
Logo creation began with a study of the target audience and the competitive environment. It was important to move away from templates and offer something unique, but easy to understand. The main idea of the logo was to combine font elements to create a typographic, elegant, stylish sign.
As a result, a logo was developed where the sign is derived from the first letters of the main components of the name F and T. The visual part is harmoniously combined with the name, conveying the key values of the brand: elegance, simplicity, style and attention to detail. The font for the “flovetouch” inscription was chosen with a view to readability, modernity and organicity.
Color palette and fonts
The brand chose a restrained, laconic, monochrome palette that looks great both in the digital environment and on tags, packaging, labels, and other media.
The result
The FloveTouch project has become an example of how logo design and brand creation can influence the perception of a company from the first seconds. The TART team provided a holistic visual solution that combines strategic vision with emotional depth.
Today flovetouch successfully uses the new identity at all levels of communication: from packaging to digital promotion. We are proud to have contributed to the birth of a brand that conveys quality restraint, prestige and love – exactly what its name implies.