About «TART – BRANDING AND PROMOTION»
The company TART (t-art) is a creative workshop for the development of original, working and effective brands and websites to promote them.
Igor Tomenchuk – founder, inspirer and art-director of the Tart, who specializes in graphic, product design and works in this field since 2009.
In fact, «Tart» – is the creation of brand names, logos, graphic styles and a variety of other identifiers for companies or individuals.
Depending on the features, specificity and dimension of projects that «Tart» takes part, make use of qualified specialists and consultants, such as:
- Content managers;
- Studio video editors;
- Marketing and project managers.
Brands, Cakes and Tart
The process of brand-creation – is not just a drawing the logo in a graphic program. This is a serious process that requires marketing research of environment and a good understanding of the company’s activity.
Brand – is a visual, auditory and emotional character that causes a certain number of associations and impression about the manufacturer, product, its positioning and target audience inside the social-commodity space.
The etymology of the name “Tart” (from the French tarte- «cake») is not accidental.
Brand – it is like a cake – ingredients and content are always different, also like the visual part, but all cakes are made with one purpose – to please their target audience and, of course, to be “eaten” and selected more than once.
A good brand is clear without explanation, as Prague or Kiev cake, Napoleon, Brownie or Esterhazy.
However, there are a lot of ways of cooking and recipes, but prescriptions how to achieve universal “favorite”, recognition and popularity – are always different.
That’s exactly it and engaged in “Tart”: through a variety of tools and techniques Tart creates a brand and promote it.
What can “Tart” do?
- Create a brand;
- Create a logo;
- Create a website;
- Create a video;
- Create a corporate (corporate identity) style;
- Create a Brand Book (guideline);
- Develop Business cards, envelopes, forms;
- Create a Label design and packaging.