Logo design for the AMI kids brand
Client:
AMI kids
Sphere of activity:
Clothes for babies
Development:
Logo development
Year:
2024
AMI kids brand description: care from the first days of life. AMI kids is a Ukrainian brand of clothing for babies, created with love for kids and care for their comfort. Each AMI kids collection is a combination of high-quality materials, innovative design and attention to detail. Our task is to provide kids with comfort and freedom of movement by creating items that meet high standards of quality and aesthetics.
AMI kids clothing is not only about comfort, but also about style. The brand is based on the idea that childhood is a special period that should be filled with warmth, light and joy. This concept became the key to the development of the brand logo, which was created by TART studio.
Logo as a reflection of the AMI kids philosophy
TART studio has created a laconic, but at the same time emotional logo that conveys the core values of AMI kids. The design is centered on the image of a cute giraffe, which has become a key symbol of the brand. The giraffe symbolizes warmth, kindness and care – qualities that AMI kids strives to convey to its young customers. Its image is made in a minimalist style, using soft, flowing lines associated with the tenderness of childhood.
The brand name in the logo is written in smooth letters, complementing the image of the giraffe and creating a harmonious and complete design. The color palette – delicate pastel shades – emphasizes the naturalness and purity that are an integral part of our brand.
Why choose AMI kids
- Eco-friendly materials. In production, we use only natural fabrics that are safe for the sensitive skin of babies.
- Convenience and practicality. Things are thought out to the smallest detail: seams that do not rub, elastic cuffs and easy fasteners.
- Modern design. The clothes look stylish but remain versatile for everyday use.
- Affordability. We strive to make quality children’s clothing affordable for every family.
The AMI kids brand is more than just clothes for babies. It is about love, tenderness and responsibility to the little ones. And we are proud that TART studio helped us to create a visual image, where the main symbol is a giraffe – the personification of warmth and trust.
AMI kids: care that starts with the first touch.