Green Visa logo redesign
Client:
Green Visa
Sphere of activity:
Medical and preventive
Development:
logo redesign
Year:
2023
As part of a project to update the visual identity of the Ukrainian brand Green Visa, the TART — Branding and Promotion studio developed a new logo that reflects modernity, naturalness, and care — values that form the basis of the company’s activities. The redesign task was to create a minimalist, concise, and recognizable logo that would convey the essence of the brand while remaining versatile for different formats of use.
About Green Visa
Green Visa is a Ukrainian company that has been producing health and therapeutic products from natural ingredients since 2004. Its mission is defined in simple but profound words: “The art of giving health.”
The company creates high-quality products based on natural raw materials, supports the idea of harmony between humans and nature, promotes a healthy lifestyle, and implements social initiatives in the field of health improvement.
Redesign objectives
The main objectives of the logo redesign were:
• to update the brand’s visual identity while maintaining continuity with the previous style;
• create a minimalist and flexible design that can be easily adapted to different formats — from packaging and printing to digital platforms;
• convey the brand’s key values — naturalness, care, reliability, and modernity;
• develop a full and short version of the logo (horizontal and vertical);
• select the optimal color palette and font solution that emphasizes the brand’s character.
Green Visa’s new identity is built around a stylized letter G, which has become the brand’s main visual code. In the process of creative exploration, the specialists at TART studio created a graphic form where the letter G is visually played as a combination of the letter C and the heart symbol. This design technique gives the logo a deeper meaning
Color palette and typography
Two main colors were chosen for the updated logo:
• Pantone 361C green — a symbol of nature, life, development, and health. This color is directly associated with the name Green Visa and the philosophy of naturalness;
• Pantone 430C gray — the color of stability, trust, and professionalism. It balances the brightness of green, adding elegance and versatility.
The colors blend harmoniously in the logo, forming a modern and restrained palette that easily adapts to any medium.
A monochrome (black and white) version of the logo has also been created for situations where maximum contrast or color restrictions in production are required.
The typographic solution is based on a concise geometric font with soft contours. This form ensures good readability and supports the friendly, natural character of the brand.
Visual identity and result
The redesign resulted in the creation of a unified visual brand system that combines minimalism, meaningfulness, and modern aesthetics. The new Green Visa logo reflects the company’s evolution from a local manufacturer to a recognizable national brand with a clear philosophy and high standards.
The redesign of the Green Visa logo is an example of how a competent approach to brand design can renew the perception of a company without changing its essence.
The project was implemented by TART — Branding and Promotion, a studio specializing in creating identities, corporate styles, branding strategies, and developing logos for Ukrainian and international companies.